
Photo: Andy Mueller
LAKAI » Fremont
∴ This project was sparked by the idea of combining three major elements – comfort, flexibility, and durability. In regards to design, I wanted to take these key ideas and utilize technologies to create a shoe that had a tech vibe without screaming it. Basically, I wanted to create a technical shoe that is simple and very wearable for all types of styles.

Initial Concepts

Created an Instagram video that set a launch date.
Created an Instagram video to explain the technologies inside the shoe.



















