LAKAI » MJ Vulc

∴    This project we worked with Marc Johnson to develop a new signature shoe for the Lakai Fall 13 line. The goal was to create a simple, yet functional shoe that was wearable both on and off the board; Something that had a casual feel but could endure some heavy wear. We tried to avoid the “classic” vulcanized stripe and come up with a new design that had its own character.  Subtle logos, custom woven labels and a simple, elegant upper design all packaged together to make a unique classic.